Author: oowoah

OowOah takes 15% of Live VR ticket sales, leaving the organiser an 85% revenue share. The calculation is ticket revenue multiplied by 0.85. It is worth keeping that figure separate from profit, because delivering and promoting the event may involve other costs.

What happens with a £10 ticket?

If 100 people buy a £10 Live VR ticket, sales revenue is £1,000. OowOah’s 15% service charge is £150 and the organiser’s share is £850. This is an illustrative calculation, not a forecast of audience demand.

How do higher ticket prices change the split?

Does the same principle apply to replays?

Yes. OowOah also takes 15% of replay sales. Consider replay income separately so you can see what comes from the live event and what comes afterwards. Do not count a bundled replay as a second sale.

How do you work out profit?

Start with your organiser share, then subtract the costs attributable to the remote offering. Account for applicable refunds, taxes and other deductions using your own circumstances and arrangements. Keep physical-ticket income separate. A clear calculation helps you judge the extra audience option without treating gross receipts as money earned.

Explore Live VR Events with OowOah.

OowOah Live VR is free for organisers to use, with no registration fee or monthly platform subscription. OowOah takes 15% of Live VR ticket and replay sales. That pricing makes the platform charge straightforward, but organisers should still budget for delivering the remote experience.

What does the percentage mean?

For every £20 ticket sold, the 15% service charge is £3 and the organiser’s share is £17. These figures describe the split of sales revenue, not profit. Your own production costs and other applicable deductions need to be considered separately.

What equipment should you budget for?

You need a compatible 360° camera, a suitable mount, power and an internet connection appropriate to the stream. Check compatibility before buying or hiring. Existing venue equipment may help with audio, but the full capture setup still needs to be tested.

What other work is involved?

Allow time to prepare the ticket listing, obtain relevant permissions, rehearse the stream and support viewers. Adding Live VR to a physical event can reuse the programme you already have, but it still requires somebody to take responsibility for remote delivery.

How can you assess the cost?

List one-off purchases separately from recurring event costs. Estimate a realistic number of ticket sales and apply the 85% organiser share. Compare that amount with the extra costs of adding the stream. Start with a pilot if demand is uncertain, rather than buying equipment on the assumption that every event will sell out.

Explore Live VR Events with OowOah.

A conference does not have to become an entirely different event to welcome remote viewers. You can identify suitable sessions in the programme and plan Live VR access alongside the audience already attending in person.

Which sessions should you start with?

A keynote, panel or clearly presented demonstration can provide a manageable pilot. A busy exhibition floor is a different production challenge. Begin with a session where the viewpoint, sound and audience expectations are easy to explain. Agree the plan with the speaker and venue.

What should the production team check?

Check camera placement, microphone access, connectivity, power and session transitions. Test from the remote viewer’s device. If slides are essential, verify that their content can be understood through the intended setup, rather than assuming a stage screen will be readable from every position.

How do remote attendees fit into the programme?

Give them a clear timetable and explain breaks. If you plan to include questions, confirm a supported submission method and assign someone to manage it. Avoid advertising live interaction until you have checked exactly how it will work.

What should the ticket page say?

Name the sessions included, equipment requirements, time zone and any replay arrangements. Distinguish the Live VR ticket from the physical conference pass. OowOah Live VR is an add-on attendance option: your conference remains in its venue while selected content can reach people elsewhere.

Explore Live VR Events with OowOah.

Your venue has a fixed number of seats. Your potential audience may include people far beyond the local area. Adding Live VR gives your existing event another way to welcome guests, while continuing to run the performance, seminar or talk in the room.

Who might want to join remotely?

Start with people who already have a reason to care: followers in other regions, former attendees who have moved away or customers unable to travel on the date. Ask them about interest and equipment before assuming that a worldwide booking link will produce a worldwide audience.

What stays at the venue?

The speaker, programme and in-person guests remain central to the event. Position the capture equipment where it provides a useful view without blocking seats or routes. Remote access should be part of preparation, rather than an interruption added after the doors open.

How should you explain the extra ticket?

Describe it as live remote attendance in a headset, with a view from the camera’s location. State the equipment needed, the event time and what access includes. Do not promise that a remote guest can move freely through the venue or talk to every person in the room.

What would make a useful first test?

Choose one event with clear demand, reliable connectivity and a cooperative venue team. Measure extra ticket receipts alongside production costs and feedback. OowOah’s 15% service charge applies to Live VR ticket sales. Wider reach is an opportunity to develop, rather than a guaranteed sales result.

Explore Live VR Events with OowOah.

A conventional livestream shows the frame selected by the production team. A 360° livestream captures the scene around a camera position so viewers using a suitable player can choose where to look. The difference is about the viewing experience, not simply whether one stream has more pixels.

Who chooses the viewpoint?

With a conventional broadcast, the director can move between close-ups, slides and audience shots. In a headset-based 360° experience, the viewer can turn their head to explore the captured surroundings. They remain at the camera’s viewpoint; looking around does not automatically mean walking anywhere in the venue.

Which details matter most?

A close-up can make a tiny product feature or a chart easy to inspect. A wider immersive view can convey the room and its atmosphere. Choose the format around what the audience needs to understand. If the event depends on fine text, test readability before choosing the production setup.

What equipment changes?

360° capture requires a compatible camera and a streaming workflow that supports its output. Conventional capture may use a single camera or a more elaborate production. For OowOah Live VR, organisers need compatible equipment and remote guests use a supported headset.

Do you have to replace the physical event?

No. Live VR can be added to the event you already run, providing another attendance option. Keep the venue experience and explain the remote viewpoint clearly. Test both picture and sound from the audience’s device before offering tickets.

Explore Live VR Events with OowOah.

Your venue might seat eighty people. That does not mean only eighty people would enjoy what happens there. Former locals, specialist fans and people in other countries may all have a reason to join an event, even when travelling to your town is unrealistic.

Start with the people who already care

A remote audience does not appear just because a camera switches on. Begin with a recognisable reason to attend: a popular speaker, a distinctive music night or a community event people miss after moving away. Ask existing followers whether they would watch remotely and what would make the experience worthwhile.

Protect the experience in the room

Equipment should not block sightlines, interrupt the performance or create hazards. Agree the camera position with the host and venue team, test sound and check the connection under realistic conditions. The people who bought seats should still get the evening they expected.

Sort out rights before selling access

A venue booking does not automatically settle streaming permission. Agree recording and transmission arrangements with performers and check the relevant rights for music and other material. Explain filming to attendees and plan for people who do not want to appear. Resolve these details before promoting remote tickets.

Make the offer easy to understand

Publish the time zone, equipment requirements, language and what the viewer receives. Be clear about live access, any replay and the help available if something fails. Work through platform charges, production costs and support before setting a price. Extra ticket income is useful only when the economics make sense.

Think pilot, then repeat

Choose one suitable event, set a manageable audience target and collect feedback from both remote and in-person attendees. Measure ticket income, costs and what people actually enjoyed. Live VR Events could help a local venue explore a wider audience while keeping the character that makes its room special.

Explore Live VR Events with OowOah.

Ask someone about virtual reality and they may picture a game. Ask about live entertainment and they may picture a stadium. There is a lot of interesting space between the two: a brilliant comedian in a tiny room, a cooking demonstration or a coach explaining a difficult technique.

A comedy club with room for more people

Small comedy venues have atmosphere, character and a physical limit on seats. Remote viewing could welcome people who live too far away to visit. The production needs clear speech, good timing and enough audience reaction to convey the room. Performers should know about the capture and agree how their work will be used.

A demonstration you want to inspect

A chef, craftsperson or instructor might have something useful to show. A 360-degree view can provide context, but small details may still need a close-up camera or supporting material. Plan around what the audience needs to see, rather than choosing a format simply because it is new.

A talk with an atmosphere

Book launches, interviews and panel discussions can have a strong sense of place. A remote viewer might enjoy seeing the room as well as the speaker. If questions are part of the event, explain how remote attendees can submit them and who will bring them into the discussion.

Coaching needs a clear promise

Watching a technique is different from receiving individual feedback. A broadcast should not imply that an instructor can see or assess every viewer. Explain whether the session is observation, a guided activity or genuinely interactive coaching. Make the space and equipment requirements clear for any activity.

Try one evening with a clear purpose

Start with a format your audience already enjoys, then work out how remote participation could add value. OowOah’s Live VR Events is a place to explore these possibilities. A memorable pilot needs a good host, useful content and a reliable experience more than an enormous stage.

Explore Live VR Events with OowOah.

On a conventional livestream, somebody else decides where you look. The singer gets a close-up, the audience disappears and an interesting moment at the edge of the stage may never reach your screen. What if you could turn your head and choose your own view?

The room is part of the performance

At a comedy night, the audience reaction helps tell the story. During a talk, the room’s response can reveal which point landed. At a concert, the crowd singing together is part of the memory. A camera pointed only at the performer can leave some of that atmosphere outside the frame.

A viewpoint you can explore

A 360-degree camera captures the scene around its position. In a suitable headset experience, viewers can turn to explore that captured view. They cannot automatically walk to a different seat or see through somebody standing in front of the lens. Camera placement remains a creative decision.

Put the camera where people want to be

A position near the front might show the performer clearly but miss the room. A position farther back could capture the atmosphere while making the stage feel distant. Organisers should test the view from audience height, check sightlines and consider how lighting affects the result before the doors open.

Your ears need a good seat too

A striking picture cannot rescue unclear sound. Test speech, music and audience noise together. Check the full viewing experience on the intended equipment, including whether sound behaves as expected when the viewer turns. Keep equipment and cables clear of audience routes.

Give viewers something worth exploring

Live VR Events invites organisers to think about the whole setting. A small venue with character may offer just as much to look at as a large stage. The aim is a considered viewpoint that lets remote viewers discover the atmosphere for themselves.

Explore Live VR Events with OowOah.

The encore ends. You are still smiling. Then you check the time and realise your last train leaves in twenty minutes. Suddenly, the evening becomes a speed-walking competition involving thousands of people who have had exactly the same thought.

The ticket is only the beginning

Going to a gig can mean booking transport, arranging childcare, finding somewhere to stay and negotiating the following morning. For someone living far from the venue, a two-hour show can take most of a day. The music may be worth it, but the extra planning can decide whether they go at all.

The last-song dilemma

Leave early and miss the finale, or stay and risk the journey home. It is an awkward choice to make during your favourite song. Organisers can help by publishing clear access information, expected finishing times and transport advice before people buy tickets. Accurate details beat discovering the problem at the exit.

Another way to join the night

A remote live option could suit someone who cannot manage the travel or wants to avoid an overnight stay. With a suitable VR capture, a viewer can look around from the camera’s position rather than follow every cut chosen by a video director. The experience depends on the production, connection and compatible equipment.

Make the choice clear

A virtual ticket should explain the viewpoint, start time, equipment requirements and support available. Viewers also need to know whether an event is genuinely live or a recording. A short setup guide and a chance to check the connection can make the evening easier.

Keep the music, reconsider the logistics

Nothing quite reproduces being in a crowd with your friends. But remote attendance could open an evening to people who would otherwise miss it. Explore Live VR Events to see how an organiser could offer a different route into the performance, with no station sprint afterwards.

Explore Live VR Events with OowOah.

A concert poster says “carbon neutral”. It sounds reassuring, but what exactly has been counted? The venue’s electricity? The equipment lorries? Your flight and hotel? Before celebrating a claim, it helps to ask where the calculation begins and ends.

Start with a clear boundary

An event footprint can include venue energy, production, freight, staff travel, audience journeys, accommodation, food and materials. An organiser should explain which activities are included, how information was collected and where estimates were necessary. A smaller total can reflect a narrower calculation rather than a greener event.

Reduce what you can first

Organisers can investigate shared transport, equipment sourced locally, reusable staging and better energy planning. Fans need usable information too: clear public transport guidance, realistic finishing times and routes home can make a difference to their decisions. A sustainable option must work on the night, not just look good on a website.

Ask what balances the remaining footprint

If a claim relies on carbon credits or removals, ask which projects are involved, what has been independently checked and when the claimed benefit occurs. Avoided emissions, reductions and carbon removals describe different things. Buying a credit does not mean the concert produced no emissions.

Where could VR fit?

Remote attendance could reduce the need for some journeys. It also uses devices, electricity and data infrastructure. The useful comparison is between a specific trip and the remote alternative, including whether that trip would actually have happened. There is no universal saving to apply to every virtual ticket.

A better question to ask

Instead of accepting a label alone, ask: what was measured, what was reduced and what remains? Event organisers exploring Live VR Events can start with a modest trial, gather audience feedback and assess the result. A transparent explanation is more useful than a sweeping promise.

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The lights come up, the crowd roars and thousands of people share the same moment. A stadium concert can be unforgettable. Getting everyone there, powering the show and moving the production between cities also leaves a footprint. Coldplay’s sustainability work offers a useful starting point for thinking about what could change.

What did Coldplay actually achieve?

In its June 2024 update, Coldplay reported a 59% reduction in direct CO2e emissions per show across the first two years of the Music Of The Spheres tour compared with its 2016–17 stadium tour. The figures covered production, freight, and band and crew travel, and were verified by MIT’s Environmental Solutions Initiative. Audience travel was excluded from that direct-emissions comparison. This is evidence of a specific reduction, rather than proof that the entire concert experience is carbon neutral.

The journey belongs in the conversation

Coldplay’s own sustainability website identifies audience travel as a major part of a tour’s emissions. For fans, a ticket may come with a long drive, a flight or an overnight stay. Cleaner production matters, and so does giving audiences practical choices about how they attend.

Could a virtual ticket change the journey?

A live VR option could let someone experience a performance remotely when attending would otherwise require substantial travel. The potential environmental benefit depends on whether it actually replaces that journey. Someone watching from home who would never have travelled is an additional viewer, rather than an avoided trip.

Measure the whole alternative

Headsets, cameras, streaming infrastructure and electricity have impacts too. An organiser would need to compare these with the journeys avoided before claiming a saving. A sensible pilot could ask viewers what they would otherwise have done and publish the assumptions behind its estimate.

A question for the next generation of shows

OowOah’s Live VR Events concept offers another way to think about remote attendance. This article explores a possible approach; it does not announce a Coldplay stream or partnership. The opportunity is to widen access while measuring what changes.

Sources

Coldplay: Tour Emissions Update, June 2024; Coldplay: Fans and audience travel.

Explore Live VR Events with OowOah.