Start with the people who already know the event, presenter or subject. Explain that they can buy a VR attendance option for the physical event and what that experience includes. A practical description is more useful than assuming that the words virtual reality will explain the offer on their own.
What should a promotional message say?
Name the event, identify the presenter and explain the content. Give the date, start time and time zone, ticket price and booking link. State the Meta Quest 3 or Meta Quest 3S requirement early enough for people to make an informed choice. Show how the VR option fits the same event they already recognise.
Should organisers promise a different programme for VR viewers?
Only advertise content that is actually included. Live VR adds a remote viewing experience to the real event. Do not promise special access, a private conversation with the speaker or an included replay unless those arrangements have been confirmed for the event. Consistent wording helps prevent expectations that the broadcast cannot meet.
How can an organiser learn what works?
Keep a record of the messages and channels used, then ask attendees what helped them understand and book. Use that feedback to improve the next event description. Ordinary organisers sell paid tickets, with free events reserved for OowOah ambassadors. Promotional copy should reflect that ticket policy.
Where can I find out more?
How your audience attends in VR. Visit explore hosting live vr events for the relevant service information.