A local football club can have supporters far beyond the people standing beside its pitch. Former residents, travelling workers and fans living abroad may still want to follow the team. A virtual match ticket could give them another way to take part.
For a suitable, authorised event, OowOah Live VR could provide the platform for a 360° viewing experience. The club would need to define exactly what its remote ticket includes.
Give the ticket a clear purpose
A supporter should know whether they are buying access to the match alone or a wider programme. State the camera viewpoint, broadcast start time and whether commentary or replay access is included. Do not imply that extra features are automatic.
Begin with a single fixture or controlled demonstration rather than assuming demand for a full season. Ask interested supporters whether they own a compatible headset and would pay for the proposed experience.
Consider the work as well as the opportunity
A club still needs equipment, a suitable connection, someone responsible for the broadcast and a way to answer access questions. Those costs and responsibilities belong in the plan alongside ticket income.
OowOah’s stated Live VR service charge is 15% of ticket sales. A club should confirm the full commercial arrangement and its own costs before setting a price.
Virtual tickets are an idea to investigate, not a forecast of guaranteed additional income. The strongest starting point is an audience the club already understands and a viewing experience it has tested.