Begin with a seminar that already has value
Additional ticket formats are useful when people want the content. Start with a clear topic, a defined audience and a strong reason to attend. If the seminar is difficult to sell in person, adding a stream will not automatically resolve that problem. Ask existing attendees what others would find useful and who cannot travel to the venue.
Offer remote tickets with a clear description
A remote ticket may suit someone who is interested but too far away to attend physically. Explain the broadcast format, access requirements and any participation options. Set a price that reflects what is included. Avoid describing it as the full in-person experience when some activities remain exclusive to the venue.
Consider a replay as a separate product
Recorded access can serve people who miss the live session or need a different time. Decide whether the material will still be useful later and confirm permissions before recording. Check the quality of speech and presentation content. State the access period clearly and explain whether a live ticket includes the replay.
Calculate net income, not just ticket sales
Compare additional revenue with platform fees, equipment, production, editing and support costs that apply. For an illustrative example, 20 remote tickets at £15 generate £300 in gross sales. That amount is not profit: deduct the relevant costs before deciding whether the extra offering is worthwhile. Use your own pricing and expected demand.
Choose a format that fits the event
OowOah Live VR offers a 360-degree format for a remote headset audience. Review its current pricing and equipment requirements when preparing your calculation. Start with one well-planned seminar and assess bookings, viewer experience and the work involved. Build future plans around evidence from the event rather than assuming that remote availability guarantees extra income.
Explore Live VR Events to find out more.